why marketing as a career

Working in Marketing Marketing is one of the most popular career destinations for newly qualified graduates. Additionally, marketing is one of the most vital functions of a business. Whether it’s a financial institution, fashion retailer, government department, e-business or charity organisation – each needs good marketing to succeed, and each requires a different kind of sell. Mobile marketing offers the highest salary at $88,681, followed by multi-channel marketing at $82,782. Every year, there are new technologies, new social trends and new markets to design marketing and advertising strategies around. Career FAQs markets a range of courses from leading Australian tertiary education providers, and receives a commission from them for each prospective student. But it’s not just social media. These days people spend an inordinate amount of time online – working, playing, connecting … and shopping! Benefit from More Career Choice. It's the best profession I could have chosen. I have worked in the marketing world for 15 years and I still learn something new every single day, which is why I love what I do. You have to continually work at new ways to approach a problem and think outside the square, and there’s no place for complacency. It's the marketing professional's job to create, manage, and enhance brands. Working in a marketing position involves showcasing a company in a positive light, often by showing customers or clients why they should trust a company and purchase its goods or services. Marketing is truly an exciting and interesting field to be in. With technology constantly advancing, so are the opportunities to market more effectively. Employers will want to know how you got started with a career in marketing, and why it interests you. Why did you choose a career in marketing? As an indication that these skills are needed but not readily found in job candidates, digital marketing jobs take 16 percent longer to fill. If you’ve got a way with words, images, people and strategy, and are plugged into what’s ‘now’, you could have what it takes to enjoy a successful and stimulating career in marketing. Here are the top reasons why you should choose a career in Digital Marketing: Diverse Job Opportunities Digital Marketing offers lucrative high-salary packages whether you are working as a Digital Marketing Executive, Social Media Manager or Content Marketing Manager. That’s why the marketing profession will bring many positive things to your life. s1.src='https://embed.tawk.to/591cad328028bb732704651d/default'; Agency work means working for a business (agency) that provides advertising and marketing services to other businesses, and doing their marketing for them. © Career FAQs 2020 | Privacy Policy | Terms of Use. If you love collaborating with others, a marketing career could be just what you’re after. Marketing is a growing industry. Above that you’ve generally got the department head honchos: marketing managers and directors. And then there’s social media. It also means that you could go freelance and be a digital nomad, working from wherever you’re happiest. Marketing offers various career opportunities, so it's easy to choose one that reflects your interest, values, and personal style. It’s one of the fastest growing industries. A certain amount of branding and curation goes into our online personas, which inform others on our opinions, ideas, careers, and how we see the world. s1.setAttribute('crossorigin','*'); It’s an exciting and transformative time in the marketing world, and you could be right in the thick of it. Marketing has such a wide range of positions, there’s likely to be one that will suit you!From management to consul… And it is easy to see why. You need to have excellent communication skills, which you can learn by taking marketing courses, and you need to be able to relate to almost everyone around you. Though most marketing jobs are specialized, marketing typically draws on your ability to match perception of the market with achievable plans of action. Marketers get to use some really interesting tools and technologies and the options are vast. Why choose a career in digital marketing? s1.charset='UTF-8'; 5 Reasons to Study Marketing for Any Career Path “If you’re going to go into investment banking or you’re going to be a financial analyst or even if you’re going to be in hedge funds, you have to understand how business works.” Wharton began teaching and researching marketing … Experience While education is certainly an important factor in a marketing manager's qualifications, experience often outweighs a degree during the hiring process. Marketing requires constant communication with people and, as a marketer, you need to find ways to engage your audience. Review Your Skills and Experience: List your marketing skills, experience, and achievements.Keep this list handy to help you match your qualifications to jobs. After Studying Marketing: List of Careers in Marketing The marketing function involves growing the value of brands within the P&G product range. Marketing is a constantly evolving industry. Marketing skills cross borders and if you’re good, you can work from anywhere in the world. The next rung up might be to become a marketing coordinator, and if yours is a company that sells a product, you’ve also got product designers and managers. Philip Storey runs his own email and lifecycle marketing agency (enchantagency.com), coaches highly successful individuals in business and works closely with top brands. var s1=document.createElement("script"),s0=document.getElementsByTagName("script")[0]; It certainly makes for a more eclectic approach than the old days of billboards, radio and TV ads! If you love collaborating with others, a marketing career could be just what you’re after. There’s a huge global demand for marketers. So, if you like your tech and you’ll love marketing. Marketing messages need to be constantly refreshed, renewed and transformed in order to cut through the noise of competing messages. This role requires an additional character trait of leadership, as marketing managers have to orchestrate the execution of the marketing strategy and establish processes, while nurturing entry-level employee growth. eCommerce Marketing Job Titles . Marketing boosts innovation; it helps us to think besides the line and to create new approaches for different problems. Mobile computing and apps, online advertising, search engine optimisation, RSS feeds, online press releases, blogs, email marketing, viral marketing, affiliate marketing, branding – all these form part of the marketing landscape in 2012. You can apply your creativity in all sorts of ways – from developing big-picture marketing strategies to the details of what text and images to use. For anyone considering marketing as a career choice, there is a simple, clear, one-word motivator: success. Find out why marketing could be your dream career! So be ready to answer, “why did you choose this career?” in a first- or second-round marketing interview. The challenges, and the rewards, have never been greater. 5 Reasons Why Marketing Could Be Your Dream Career. If you like variety in your work, then marketing is a great career option. The applicants are selected according to the applicatio… This also means that there are a wealth of opportunities within the field that are constantly arising for people from diverse skill backgrounds, from technology to art. The client side involves working in the marketing department of a business, non-profit organisation or public sector department. There are also media buyers and account management roles for those with strong management, negotiation and financial skills. Given that reality, we’re all unofficially marketers. Why choose a career in marketing? No two days are ever the same. s0.parentNode.insertBefore(s1,s0); var Tawk_API=Tawk_API||{}, Tawk_LoadStart=new Date(); Product marketers are typically assigned to one product or product line and act as chief advocate and strategist for that product. Marketing careers are in abundance with online and global career opportunities on the rise. And I’m not just talking about the nightlife. s1.async=true; It’s awesome. There are good opportunities for progression Technology has evolved so quickly, meaning that marketing has had to adapt and evolve rapidly. Marketing managers establish, maintain, and evaluate marketing strategies. You could be optimising a website in the morning, sending email campaigns before lunch, then working on content and meeting new technology companies later in the afternoon. If you think this may be a career opportunity for you, speak to a career counselor about your many options. He encourages graduates to pursue an exciting and successful career in marketing. Marketing is a field in the business world, and because of that, many careers are open to somebody with a marketing degree and experience in the field. It is perfect for people who are efficient, decisive and strategic. Top Tip: Before you embark on your digital marketing career, find out what the most in-demand digital marketing skills are. One thing is for sure, the next day will be completely different! Marketing Trainees will learn about advertising, PR, consumer bonding, direct marketing, and project management within their first two years. eCommerce Marketing seeks to draw the attention of internet users to the brands and products offered by online stores through pay-per-click advertising (PPC), search engine marketing (SEM), search engine optimization (SEO), display advertising, affiliate marketing, and email marketing. Jobs requiring digital marketing skills pay almost $7,000 more than other marketing roles. 3. However, it’s not just all about tools. But that’s not the only reason that having a few marketing skills in your professional toolkit isn’t a bad thing. If you’ve got the talent and drive, there are plenty of opportunities for both frontline and behind-the-scenes roles. So not only could you be involved with new and exciting marketing techniques, you could also use what you learn to move up within the industry. Make a Career Plan: Although your career path will likely have many twists and turns, creating a career plan can help you navigate the road ahead. If you share your goals (getting a new job and start a career in marketing), I guarantee you that some, if not most of them, would like to know more. By applying your marketing nous in whatever field or industry interests you, you can be a key player in driving the success of any business. As a professional discipline, marketing is a vital function of any business’ operation. Most marketing managers will also receive on-the-job training to introduce them to different vendors and software tools for campaign promotion and evaluation. On the agency side, there are multiple opportunities in project management, public relations and market research, with a range of levels of progression. Digital marketing is a career that has plenty of room for techs, creatives, and business people. You’ll need to be willing to learn new things, every day. There are two main areas for marketers: the client side and the agency side. A career in marketing can mean many things.Some who work in the field of marketing are focused on advertising and for others it is more closely related to sales jobs. People, and marketers especially, are drawn to other people who are ambitious and goal oriented. Marketing is used by virtually every organisation, both commercial and public, and the quality of that marketing often determines a business’s success or failure. As digitization continues across industries, companies across the world from start-ups to established corporates are seeking digital professionals with relevant experience. (function(){ Because the industry is growing so fast, it means we all need to continue learning. Marketing is a fast-paced and exciting industry. An account manager needs to be able to get along with clients; a market researcher needs to anticipate what target audiences might want; a public relations pro needs to know how audiences will respond to news. Marketing isn’t a career for everyone, but it does have its perks and it can be a challenging and rewarding career choice. Marketing careers attract creative and driven individuals. With one in every nine human beings on the planet on Facebook and 2.9 million hours spent on YouTube each month, social media has mushroomed to completely transform the way in which consumers are engaged and target demographics reached. Business-to-business, better known as B2B marketing, is fairly straightforward: one business creates, markets, and sells a product that will benefit other businesses. This ensures that consumers look beyond the price and function of a product or service when they are weighing consumption options. At its core, marketing is about getting your message through to people and convincing them to buy your product or service. If you like variety in your work, then marketing is a great career option. 1. Why I choose marketing as a career Research Paper I decided to choose marketing as my career after weighing some personal interests, capabilities, personality, motivation, creativity and … With a whopping 88 per cent of Australian household Internet users conducting some form of e-commerce in 2011, digital marketing is, without a doubt, the new marketing frontier. So, if you’re a social butterfly, marketing could very well be a great career choice. © Career FAQs 2020 | Privacy Policy | Terms of Use, 6 Reasons Why Marketing Could Be Your Dream Career, How to become a registered nurse in Australia: careers in nursing, graduate certificate in digital marketing, social science degree career opportunities. Marketing jobs offer a few significant advantages relative to other careers, though a few drawbacks are common as well. It explores customer perceptions and journeys as primary sources of profit. Many industry reports from all over the world show that there just aren’t enough marketers to help, which probably goes someway to explaining why so many marketing campaigns are not so good. Marketers are the people who make us Just do it, entice us to get the London look and Turn it to 30°. It also utilizes various data to make smart and insightful business decisions. On a broader scale, marketing skills transcend the business world and are used in many careers.

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